Bianco footwear ad claiming women deserve equal pay to splurge on shoes attracts vast derision
A bold ad from Danish footwear company Bianco has attracted criticism for attempting to subvert the equal pay debate by claiming that women need more money to buy shoes and “ridiculously more expensive” underwear.
The minute-and-a-half slot claimed that women “are not even angry about” the pay disparity before showing angry female staff members cause widespread destruction over their inability to maintain glamourous lifestyles. The tongue-in-cheek ad has angered its share of social media users although the brand asserts that it was looking to create a discourse.
The ‘Equal Pay Is Not Enough’ video has garnered about 80,000 views on YouTube. Read full story ›
Source: The Drum
