By Mark Rotblat

We’re three days in at Cannes and we’re still going strong! Tuesday’s theme was ‘Data, Insight, Strategy, and Creative’ – thank God for technology, right? At this point some clear themes have emerged.

Bidding. Marketing. Creative. Data. They’re all real-time, and the implications are massive. Nowhere was this more apparent than at the awards session on Tuesday evening, where the Lions for excellence in Outdoor, Mobile, and Media were awarded to the industry’s finest. Tuesday night was one of the single greatest displays of how advertising can positively impact the world, and it’s largely due to advances in technology.

Arguably one of Read full story ›

Source: The Drum