“Big FMCG” brands in talks with eBay as it has a second bash at mobile advertising
Ebay is set to roll out a mobile ad offering – and is in talks with a number of brands including “big FMCG companies” as it takes a curated approach to filling the limited ad space.
“We’re going about this in a more curated way than we have with previous product launches,” Phuong Nguyen, director of eBay’s ad business in the UK, told The Drum.
“We want to make sure we get the kind of brand partners working with us that we know customers want to see.”
This is the second time eBay has ventured into mobile advertising. In 2012 it briefly ran Read full story ›
Source: The Drum
