Bill Nighy asks ‘Why would anyone shop at TK Maxx?’ in retailer’s zany TVC
TK Maxx has enlisted the dulcet tones of actor Billy Nighy for its latest ad, which features an assortment of eclectic dinner party guests in weird and wonderful scenarios.
Created by Wieden+Kennedy, the ad forms part of the designer discount brand’s ‘Ridiculous possibilities’ campaign.
It opens in cinematic style with a dinner party before each of the guests explain why they shop at TK Maxx in a variety of colourful and wacky situations. These include playing a game of squash with a frying pan to finding a pair of shoes in the middle of lake.
The 60-second spot, which airs from Read full story ›
Source: The Drum
