By Minda Smiley

The Hollywood Reporter and Billboard have launched “Adapt Studios,” which will create premium branded content for brands looking to connect with consumers in the entertainment and music realm.

Adapt Studios will offer advertisers access to an highly targeted demographic of fans. Billboard and The Hollywood Reporter now draw a combined 23.1 million monthly unique visitors in the US and more than 15 million followers on major social media platforms.

Dan Strauss, general manager of digital at Billboard and The Hollywood Reporter, said entertainment and music are linked to all of today’s pop-culture moments. “Adapt Studios will draw on that central role by Read full story ›

Source: The Drum