The role that mobile devices play in consumers’ everyday decision making process is unequivocal, however the media industry has yet to crack the nut of understanding how best to engage with consumers on them. After all, according to the IAB, only 42 per cent of businesses are currently using smartphones to reach their audiences.

This week, to mark the return of Advertising Week Europe, we launched our ‘Bing Ads UK Mobile Insights Report’. It reveals that mobile is by far the device of choice during consumer down time, with one in two searches over the weekend now made from smartphones or Read full story ›

Source: The Drum