With the summer season now upon us, there’s one thing on people’s minds; holidays. To coincide, this month we launched our ‘Bing Ads UK Summer Travel Insights Report’, which reveals some of the unexpected travel choices UK consumers are making.

A cross-platform approach was found to be taken during holiday planning with more than a third (38 per cent) of all UK travel searches last summer made on smartphones or tablets. The report also revealed Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged Read full story ›

Source: The Drum