By Seb Joseph

Microsoft’s Bing is giving advertisers tools to capitalise on the surge in mobile commerce taking place across its network as its own research shows that shopping is fast-becoming a regular activity on smartphones and tablets.

The search engine is rolling out Bing Shopping, a suite of tools it claims give marketers “greater control” over campaigns and a “higher degree” of granularity including sharper analysis of budget, spend and return on investment. It is also being pitched as a consistent product experience to rival ad platforms, allowing advertisers to easily transfer from other platforms such as Google Shopping.

That potential to offer brands Read full story ›

Source: The Drum