By Diane Young

Microsoft got it so wrong with Bing at the start. Anyone who tried to search with Bing in the early days will remember that the results they got were, well, absolute rubbish. With Google forging ahead, it seemed that Microsoft’s attempt to be a serious player in the search market was doomed.

By its own admission, this was partly to do with Microsoft’s own lack of commitment, with search being seen as a sidecar to the real business engine of software licensing.

Make no mistake, things have changed. Search is now totally core at Microsoft and its commitment to it Read full story ›

Source: The Drum