Birds Eye creates new CCO role as it scraps its CMO position
Weston-Webb has been managing director of Birds Eye since 2011, but his new role as CCO will bring together Category Marketing, R&D and Group Sales into one function. As a result, the role of CMO no longer exists.
The company’s former CMO Luca Miggiano left the company in October and, in January, Wayne Hudson of Young’s Seafood will join the company to replace Weston-Webb as the new Birds Eye MD.
In a company statement, Weston-Webb says: “It’s never been more important to have an integrated consumer and customer approach guiding our group strategy, brands and innovation and bringing together Category Marketing, Read full story ›
Source: Marketing Week
