Birds Eye overhauls logo and packaging as part of £60m brand re-launch
Birds Eye has overhauled its logo and packaging in the latest phase of its £60m re-launch, which will see the brand aim to change consumer perception of frozen food products.
Rolling out from this month, the new look, which will form part of Birds Eye’s repositioning following the launch of ‘The Food of Life’ advertising campaign earlier this year, will look to “bring greater warmth and personality” to the brand’s portfolio.
Birds Eye said the new logo, designed by JKR, took into account its increased focus on digital marketing and e-commerce, and so has a ‘clean and advanced look’, ditching its multi-coloured Read full story ›
Source: The Drum
