Bite names former Saatchi art director Rory Woods to head up Content Lab
Bite has appointed Rory Woods, the former Saatchi art director, to lead its newly formed Content Lab.
The Content Lab looks to experiment with storytelling to find new and creative ways for brands to reach people, with the aim to fight against content pollution.
Woods said: “For too long, brands have pumped out an excess of written content, but storytelling is about more than text alone. We’re fired-up to create rich, visual, multi-channel brand stories that cut through the content pollution.”
He will work with Bite clients such as Amazon, Flipboard, GoDaddy, Hasbro, Quip, Sage, WeWork and 4Music, along with Bite’s Read full story ›
Source: The Drum
