By Lewis Blackwell

When we judge creativity, size doesn’t really matter. And that over-used word ‘innovative’ doesn’t really carry so much weight either.

What really matters is that difficult to define thing called quality. You know it when you see it. But you might not see it because great genius, talent and true achievement is often not so big or self-promoting.

Newcastle should be seen as pretty damn cool when it comes to creative credibility, but it isn’t because the achievement is so big it’s almost hidden in plain sight. For example, Sir Jonathan Ive. Yes, Newcastle has a claim to the design guru of Read full story ›

Source: The Drum