By Ishbel Macleod

In a change from its ‘Make a house a home’ message, Homebase is looking to promote personalisation this spring with ‘Make Your House Your Home’, created by Leo Burnett.

Gone are the iconic shipping containers, replaced with a family who are displayed as having a very bland decorating scheme.

The family then strip the walls to find colour and patterns to suit them, while a second advert shows brightly coloured flowers popping up as the family pulls out weeds from the garden.

Jo Kenrick, Homebase marketing director, said: “Our homes are really special and personal places that reflect our lives. We understand that Read full story ›

Source: The Drum