By Sarah Vizard

The ad, created by Adam+Eve DDB, featured on Mulberry’s website and YouTube channel. The spots showed a man giving a women a Mulberry handbag as a gift in scenes reminiscent of the Christmas Nativity story.

Forty-two people questioned whether the ad was offensive to Christians because it replaced the baby Jesus with a handbag. Most objected because they said it undermined the central message of their face, that the important nativity scene was being used for the purpose of consumerism and that it was blasphemous.

Mulberry said the ad was not meant to offence but to contain a light-hearted reference to the Read full story ›

Source: Marketing Week