By Natalie Mortimer

Blinkbox is promoting its “biggest ever” tie-up with Tesco with the launch of a marketing campaign for Game of Thrones season 4 which arrives on the service today (17 June), marking “a symptom” of where the streaming site is directing its marketing efforts.

The campaign for the programme, which finished airing on TV yesterday, is the largest single series campaign Blinkbox has invested in and pushes the streaming site’s “unique” partnership with Tesco by offering 1000 Clubcard points and a free Tesco Finest pizza with every purchase of Game of Thrones.

Blinkbox MD Adrian Letts told The Drum that the new Read full story ›

Source: The Drum