By Minda Smiley

Augmented reality app Blippar has created a set of tools designed specifically for digital and creative agencies that it says will help them more easily utilize the budding technology.

Announced at Cannes, the move comes as the virtual reality and AR markets continue to grow. According to Digi-Capital, AR revenue is expected to reach $90bn by 2020 while VR is projected to hit $30bn.

Blippar is inviting agencies to participate in a beta launch of the AR tools, which include an updated version of its Blipperbuilder platform that lets users create interactive AR content “with no code or technical know-how Read full story ›

Source: The Drum