By Lucy Tesseras

With the latest movie in the James Bond franchise due for release today (26 October) retailers across the globe are readying a whole host of Spectre-themed merchandise to cash in on the appeal of 007.

Licensing is big business; global retail sales hit $241.5bn (£156.2bn) in 2014, generating $13.4bn (£8.7bn) in revenue for the trademark owners, according to the first worldwide study of the industry by the Licensing Industry Merchandisers’ Association (LIMA).

Considering the consumer interest in blockbusters such as Spectre, it is no surprise that the top licensing property type is ‘character and entertainment’, with a 44.4% share of the Read full story ›

Source: Marketing Week