By Mairi Clark

Bloo, the toilet cleaner owned by the Jeyes Group, has appointed Make it Rain to build brand awareness around its Bloo product range.

The brand has historically used traditional advertising with very little focus on digital activity, but has tasked Make It Rain to move it into the digital space using digital tactics ranging from social media through to soft programmatic display advertising.

“With some exciting new product launches on the horizon and a nationwide ‘Bloo (Blue) Mondays’ campaign in the works, Bloo needed an agency which was not only performance driven, but creative in its approach and that understood how to Read full story ›

Source: The Drum