By Maria Vardy

The brand marketing landscape is in a constant state of evolution. Building and activating a brand that is relevant, interesting and that customers want to engage with is more vital than ever. Success relies on the way all elements connect across audience, platform and channel to drive results.

Here are five marketing trends that successful brands are tapping into right now.

Brand = Business

Disruptor brands such as Airbnb, Uber and Deliveroo have re-written the rulebook when it comes to the importance of a seamless and consistent synergy between business and brand strategy. These brands challenged more established competitors Read full story ›

Source: The Drum