Bloomberg: We have the opportunity to innovate in mobile advertising before people start blocking it
As the ad blocking debate becomes ever more heated, the industry has an opportunity to be more innovative with mobile ads to avoid generating the same malaise that is spreading across desktop, according to Bloomberg Media.
The call came from Bloomberg Media’s senior editor EMEA Nate Lanxon, who urged the industry to address the issue of ad blocking before it gains popularity on mobile.
“We are at a turning point in the industry with ad blocking on mobile. It is not as prevalent but we see more and more happening in the mobile space,” he told an audience at the IAB Digital Read full story ›
Source: The Drum
