By Natalie Mortimer

Electronic cigarette brand blu eCigs has hired James Dodkin as marketing director, and Alistair Hall as commercial director following a recent rebrand.

Dodkin, who joins following positions at L’Oreal and Fosters Wine Estates, will oversee the marketing department, encompassing digital, advertising, social media, events, experiential and PR, to advance the current marketing strategy and develop the blu eCigs brand in the UK.

Hall, who has recently led commercial teams and transition projects with Mars, Nestle, Fortune Brands and E& J Gallo, will be responsible for leading the company’s Sales, Category Management and Shopper Marketing functions whilst identifying new growth opportunities.

The company said Read full story ›

Source: The Drum