By Kate Fischer

Right here, right now, women are in the majority when it comes to gaming; it’s perfectly acceptable for men to wear make-up; and marketers don’t rely solely on the traditional ABC demographics anymore – they’re taking into account individual preference and browser history. Yet when it comes to packaging – the last and most powerful call to action in our decision to buy – this disruption of gender norms is still largely ignored. Here, consumer stereotyping is alive and well.

Sadly, there are good reasons for continuing gender bias: just last month, a study from Social Psychology revealed that food packaged Read full story ›

Source: The Drum