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BMW drives 'The Road to Twickenham' to celebrate Rugby Football Union sponsorship

on Feb 6, 2015 | 0 comments

By Gillian West

BMW has celebrated its position as Rugby Football Union (RFU) sponsor ahead of the 6 Nations tie with ‘The Road to Twickenham’.

The film, which is told through the eyes of a fan, opens on a dark country road. As the dawn rises the car travels through the English countryside, sweeping past an old pub adorned with St George’s flags, a solitary rugby player practising in the snow and a 2003 rugby shirt hanging on a washing line.

As the driver reaches the city chanting grows steadily louder becoming a roar as the road turns toward Twickenham.

“BMW has sponsored England Rugby from Read full story ›

Source: The Drum