By Natalie Mortimer

A tweet that appeared on BMW’s UK Twitter feed has been banned by the Advertising Standards Authority (ASA) for encouraging excessive speed.

The tweet, which also appeared as a promoted ad, read “Capable of 0-62mph in just 4.8 seconds, the new #BMW M235i promises you one hell of a ride”. The ad also featured an image of a red BMW turning a corner, with the background blurred.

BMW (UK) said the tweet did not “depict speed in any way” that might encourage motorists to drive irresponsibly or break the law. The car marque added that the words “one hell of a ride” Read full story ›

Source: The Drum