By Natalie Mortimer

British clothing brand Boden is teaming with popular bloggers, including Liberty London Girl and What Olivia Did, to launch a digital platform as it looks at new ways to engage consumers.

The Great Boden Diaries will give a host of bloggers free reign to share their lifestyle in the online journal, along with insights from the diary’s editor including behind-the- scenes activity from Boden House and an interview with DJ and writer Lauren Laverne.

Boden founder Johnnie Boden said that the bloggers are the “perfect example” of women who balance their personal lives and careers with being creative and stylish.

“A diary format Read full story ›

Source: The Drum