By Leonie Roderick

The campaign, which comes a day after Always launched its own emoji push, is about offering “practical solutions” to the problem, according to the brand’s marketing director Nicola Coronado.

Coronado said it is “fantastic” that both brands have united behind the insight that emojis are an important part of their target audience’s lives. There are, however, fundamental differences to the two campaigns.

She told Marketing Week: “The Always campaign does things very well and it’s clear that we have a universal insight. Ours is about practical solutions, while theirs seems to be about drawing attention to a need to be Read full story ›

Source: Marketing Week