By Amy Houston

The work was developed in partnership with ad agency AMV BBDO and was shot by acclaimed photographers Gentl & Hyers. Here, the brand’s global vice president Natasha Curtin, dives into its glittering strategy.

Bombay Sapphire has today unveiled ‘Step into the Blue,’ an ode to its distinctive brand assets and gin bottle. Rolling out from today in the UK and Italy, the campaign spans digital out-of-home, video, social media, influencer activations, PR, and a new pan-European media partnership.

The visual style feels warm, rich, and transportive and appears to conjure up a slow summer day in Europe, where you’re encouraged to take Read full story ›

Source: The Drum