By Matt Boffey

Each week, the London Strategy Unit’s Matt Boffey reads one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. In this first digest, he tells us what we can learn from How to Fly a Horse: The Secret History of Creation, Invention, and Discovery (2015) – Kevin Ashton.

Why have we chosen this book?

Because it’ll change the way that you think about creativity. Rather than being the preserve of an elite few, we’re living in an era where everyday creativity is the new status quo. In 2011 alone, almost as many Americans Read full story ›

Source: The Drum