By Russell Parsons

The ad tells the story of a nurse returning home from work in the early hours of Boxing Day who is greeted in the living room by a family that have gathered together to belatedly celebrate the big day by presenting the “special” mum, wife, daughter and sister with gifts bought in Boots.

The DLKW Lowe created spot, which breaks during Downton Abbey on Sunday (9 November), uses the strapline “because she’s special”. The TV ad will be backed by cinema, out of home, print, digital, direct, PR and social activity.

Andy Ferguson, director of marketing at Boots UK, says: “We Read full story ›

Source: Marketing Week