Boots launches campaign to trumpet the role it plays in people’s lives as it looks to put NHS scandal in the past
Boots UK announced today (13 May) that it was embarking on “a new communications direction” which will see it roll out an ad campaign showing the different ways it helps to improve people’s health.
It comes on the back of a tasking few weeks for the brand after a Guardian investigation accused the brand of forcing staff to exploit an NHS scheme to boost profits. It was claimed that Boots had been directing chemists to provide check-ups known as medicine-use reviews (MUR) to customers (and staff members in a bid to boost numbers) who didn’t need them in order Read full story ›
Source: The Drum
