By Ishbel Macleod

Boots has followed on from last year’s Christmas ad with again showing a display of affection, this year featuring a family delaying their Christmas celebration so that a nurse working on Christmas Day could join them.

The ad by Mother London, which will air during ITV’s Downton Abbey on Sunday 9 November, ends with the tagline ‘Because she’s special’.

Boots UK marketing director Andy Ferguson said of the ad: “We know that for our customers giving the perfect Christmas gift offers much more than just the present itself, it is a way for them to show how much they care. Read full story ›

Source: The Drum