Boots No7 and Mother London enlist 50-year-old stuntwoman to feature in ongoing ‘Ready’ campaign
No7 has unveiled the latest iteration of its ‘Ready’ campaign with an ad starring 50-year-old stunt professional Amanda Foster.
Foster is shown walking through the penthouse of a tall building before an alarm sounds, prompting her to break into a sprint and smash through a window. She then falls through the night sky before expertly landing on a giant airbag – performing the stunt in place of a much younger actress.
Susanne Bier, director of the multi-award winning series The Night Manager, was behind the ad.
The spot looks to promote No7‘s range of serums and was created by incumbent Read full story ›
Source: The Drum
