Boots says it 'doesn't recognise' NHS check-up scam claims as it moves to prevent PR crisis
Boots has told The Drum that it “doesn’t recognise” claims which have emerged from a Guardian investigation accusing the brand of forcing staff to exploit an NHS scheme to boost profits.
The pharmacy chain, which is the largest in Britain, has been directing chemists to provide check-ups known as medicine-use reviews (MUR) to customers who didn’t need them in order to claim NHS money, according to the paper.
The company’s PR machine is now whirring into gear to limit any potential damage that could be inflicted on the brand in wake of the allegations. A statement sent to The Drum from Read full story ›
Source: The Drum
