By John Glenday

London mayor Boris Johnson has launched a city-wide contactless payment donations scheme which will allow people to give one penny from every contactless payment purchase they make to charity.

Devised by M&C Saatchi, who worked on a pro bono basis, ‘Penny for London uses the tagline easy1peasy and will be given prominence across the Transport for London network including a bus wrap, as well as press, radio, digital, social media and online channels.

Johnson said: “Penny for London is a big, bold idea that will revolutionise the way we give to charity. Enabling people travelling around the city to pool Read full story ›

Source: The Drum