By Gurjit Degun The UK subsidiary of BSH Hausger te, which owns Bosch and Siemens, is on the hunt for a digital agency. The business was previously handled in-house.
The pitch process is being overseen by Haystack. BSH Home Appliances is also holding a review of its UK media, currently handled by MediaCom. An announcement is expected shortly.
Earlier this month, Siemens appointed Cheetham Bell as its lead creative agency after a competitive pitch. The shop will create work this month across press, in-store and experiential channels under the strapline: “A life less ordinary.”
Last week, BSH Hausger te changed its name from BSH Bosch und Read full story ›

Source: Campaign