By Gillian West

Home appliances brand Bosch has selected Label PR to help it launch its new battery powered, cordless vacuum cleaner.

The appointment follows Label PR’s work on the recent Bosch personal haircare launch with the agency invited to pitch for the second brand from the Bosch portfolio.

In order to launch the vacuum – the Athlet – to the UK market Label PR will handle a targeted celebrity, blogger and media campaign.

With the agency celebrating its fourth anniversary this year, Label PR founder and MD, Lee Bloor, said he was “thrilled” with the agency’s growth.

Of the appointment, he added: “Home interest sits perfectly Read full story ›

Source: The Drum