By James Doleman

Bosch and popular Channel 4 morning show Sunday Brunch have announced a one-year partnership launching on14 September.

The seven-figure combined product placement and sponsorship deal will see Sunday Brunch’s kitchen set updated to display Boche’s integrated kitchen appliances. The show’s hosts, Simon Rimmer and Tim Lovejoy and celebrity guests will also be seen using the company’s food mixer, juicer and hand blender when cooking.

In addition sponsorship idents, created by Bonfire Creative Intelligence, will feature a range of Bosche products talking to each other.

Partnerships Leader for Channel 4, Rob Ramsey, said: Bosch is a perfect fit for Sunday Brunch. The Read full story ›

Source: The Drum