By Sean Larkin

A myriad of reports into the financial impact of online ad fraud are available to almost anyone who researches the subject on the web, with a more drastic scenario claiming it will cost advertisers up to $50bn a year by 2025.

Rich Khan, chief executive officer of eZanga, believes that one of the key reasons for this is that most anti-fraud solutions focus on arbitrary metrics to identify what is, and is not fraudulent, viewable, non-human traffic.

“As advertisers continue to spend more in digital advertising, fraudsters continue to get smarter to get in on a cut of the Read full story ›

Source: The Drum