B&Q and Domino’s among brands seeing 55% of native ads viewed via mobile devices
Mobile devices are becoming the dominant driver in native ad engagement, according to a report, which tracked campaigns from brands including B&Q, Capital One, Domino’s Pizza, and UBS.
The Adyoulike report, which analysed over 500 million native ads delivered to UK publisher sites throughout 2014, revealed that 55 per cent of users engaged with native ad units – defined as in-feed, sponsored posts, and videos – via smartphones or tablets.
More than two thirds (67 per cent) of people fell into the 18 to 44-year age group, 30 per cent of which were aged either 24 or 25 years old, while 22 Read full story ›
Source: The Drum
