B&Q unleashes Christmas to put the fun back into festive advertising
By Gillian West
B&Q is looking to put the fun back into Christmas advertising with its festive effort created by WCRS.
Part of the ‘Unleash’ series, the campaign is spearheaded by a 40 second TV spot directed by Another Film Company’s Olly Williams in which ordinary members of the public are transformed by the power of the orange B&Q apron.
Chris Moss, customer and marketing director, B&Q explained: “The new B&Q campaign sets out to ‘unleash’ the Christmas spirit for us all by showing how homes can be transformed and set the scene for families, friends and fun, and even make room for some strangely Read full story ›
Source: The Drum
