By Richard Draycott

In 2016 The Blueprint and The Drum Network launched Agency 2020 – an initiative which brought together innovative agency heads to talk about what agencies will look like in the year 2020? As a follow-up to those findings, we have turned the tables and asked brands what they will look like in terms of shape, structure and purpose in the years ahead, as we launch Brand 2020.

Change is a constant within agencies who are continually evolving to meet the demands of the clients to whom they deliver marketing services. But what are the key challenges and factors that are Read full story ›

Source: The Drum