Brand archaeology: More advertisers should dig out their iconic campaigns instead of disregarding the past
The new TV commercial for Lloyds Bank by Adam&EveDDB made me feel a bit emotional.
On the one hand ‘happy/sad’ in response to the evocative imagery and the portrayal of the role of the black horse over 250 years. On the other hand ‘angry/mad’ at the 30 years during which time this brand hasn’t used its iconic black horse properly in its advertising.
Source: The Drum
