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Brand Audit: EDF Energy

on Jul 10, 2015 | 0 comments

By Sarah Vizard

edf energy 2

The energy market is renowned for its bad reputation. Consumers love to hate energy companies and every other week there seem to be headlines highlighting the spiralling cost of energy and the profits of the so called “big six”.

That’s not to mention the recent investigation by the Competition and Markets Authority. The findings, released earlier this week, suggested that energy customers are paying too much, that most don’t switch suppliers and that the big six energy companies are “exploiting such a position through their pricing policies”.

Energy companies have an image problem, that was why in 2010 EDF Energy hired Read full story ›

Source: Marketing Week