Brand loyalty differs amongst millennials and GenZ but personalized experience resonates for both
Brand loyalty is evolving among younger generations and is increasingly built on personalized experiences where non-traditional approaches sometimes gain the most loyalty among the young.
A survey by loyalty and engagement company Crowdtwist entitled “Generation Z v. Millennials: The Changing Landscape of Loyalty” speaks to a widening gap in brand loyalty among each generation particularly with Generation Z where 57% of those surveyed said they like to shop in a store rather than online (57%). However, GenZ and millennials respond best to loyalty programs, which is considered one of the biggest drivers of brand Read full story ›
Source: The Drum
