Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Brand of the Day: Gap

on Jun 24, 2015 | 0 comments

By Tony Connelly

Gap’s recent announcement that it would close 175 of its 675 North American stores as well as a number of European locations follows the iconic 90s brand stumbling in recent years as it has tried to keep pace with cheaper alternatives like H&M and Forever 21.

The clothing chain, which employs around 141,000 full and part-time staff worldwide, also announced that it would eliminate around 250 corporate jobs at its San Francisco and New York headquarters.

The departures reflect a slew of changes across the company this year including the axing of its creative director, Rebekka Bay, and the appointment Read full story ›

Source: The Drum