By Simon Gore

Whether it’s Skittles going colourless to celebrate Gay Pride, or the #poolgate social media storm during the Rio Olympics, colour is uniquely powerful. The slightest change stands out to customers and if brands don’t get colour right, it can mean the difference between success and failure. Colour is the tangible expression of a brand’s personality: its look and feel, the immediate piece of visual information that captures our attention and ultimately inspires us to purchase.

But you have to be unmistakeable to be recognised. Think Coca-Cola red, Cadbury’s purple, Heinz Beanz blue. Brands are acutely aware that colour is Read full story ›

Source: The Drum