Brand Union appoints John Shaw to first chief product officer role
WPP’s Brand Union has promoted its worldwide head of strategy and planning John Shaw to the newly created role of chief product officer.
In this new role, Shaw will be responsible for overseeing the agency’s product offering, from strategy and creative to design and technology, to help clients meet the wide variety of brand challenges they face.
Additionally, the role will entail uniting the company’s capabilities in strategy, creativity, design and technology to provide a more connected and powerful offering.
Shaw commented on the new role: “It’s an unusual title but I like it for two reasons. The first is that Read full story ›
Source: The Drum
