By Staff Writer

Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

HTC scored the top spot thanks to a video celebrating Barcelona’s victory over Juventus in the Uefa Champions League final.

The clip featured HTC handsets reliving the game’s final moments and increased the tech firm’s loop count by 61.91 per cent.

Meanwhile, a Vine challenge asking viewers to discover their ‘pizza name’, earned Pizza Hut second place.

With suggestions ranging from Wayne Pepperooney to Fajita Ora, the game brought Read full story ›

Source: The Drum