By Staff Writer

Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Taking the top spot this week was Persil. The laundry detergent’s Halloween clip, which offered tips to parents looking to get messy face paint off their kids’ clothes brought the company’s total loop tally up to just over one million.

At number two was McDonald’s with a preview of its McCafe cups.This year, the design features a variety of festive characters including a robin and a penguin.

And a Read full story ›

Source: The Drum